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Pre-Season Tours
The Club on the Rise
Our Vision
Success. Top 6 Premier League Club
Distinct & iconic brand of football
Beyond football - entertainment brand shaping culture.
The Club of Choice for Gen Z
club values
FAMILY
Treating EVERYONE as one of our own – looking after partner, fans, players, staff on a human level
PRIDE
Uniting Yorkshire, defending our glorious traditions, playing with heart
AMBITION
Always pushing against competition and boundaries, on and off the pitch
INNOVATION
Pushing beyond our limits to excel
GRAFT
Hard work, commitment and application. Day in, day out.
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One City:One Club
Representing a Nation within a Nation
- #3 largest and fastest growing City in the UK with a population of 2.2m.
- #2 biggest financial centre in the UK
- A huge student population with circa 200,000 students every year
- Leeds has quickly become a creative hub for digital businesses with the likes of Channel 4, Sky and ITV all having a large presence in the City
- Leeds has been chosen as home to the new national infrastructure bank in a drive for 'Green Industrial Revolution'
club Leadership
Andrea Radrizzani
- Successful entrepreneur, visionary, digital leader, media and sports leader for the last 20 years, investor.
- Co-founded MP & Silvia agency.
San Francisco 49ers
- NFL Titans
- 5x Super Bowl winners
- 3rd highest revenue grossing NFL team
- Tech-integrated Silicon Valley stalwarts
- Exceptional commercial and operational track record
“Our 49ers Enterprises team has always shared Andrea’s vision for constructing a powerful and winning club in the most competitive football league in the world,”
“The hard work and bold leadership demonstrated by Andrea and his talented team has restored Leeds United’s rightful place in the Premier League and we look forward to playing an even bigger role in supporting their efforts to climb the table this year and into the future.”
- Paraag Marathe, 49ers Enterprises President and Vice Chairman of Leeds United
Angus Kinnear
- Leeds United Chief Executive
- Former Managing Director of West Ham FC
- Spent a decade at Arsenal FC during their move from Highbury to the Emirates
Andrea Radrizzani
Paraag Marathe
Angus Kinnear
A GLOBAL Giant of football
#9 Most Watched Club Globally inc. European Leagues
(ahead of PSG, Bayern Munich, Juventus, AC Milan, Atletico Madrid)
#7 Most Watched Premier League Club in the UK
#7 Retail Sales in the Premier League
#6 Most Broadcast Premier League team
#6 Most talked about on Twitter in 2020
A GLOBAL Giant of football
#9 Most Watched Club Globally inc. European Leagues
(ahead of PSG, Bayern Munich, Juventus, AC Milan, Atletico Madrid)
#7 Most Watched Premier League Club in the UK
#7 Retail Sales in the Premier League
#6 Most Broadcast Premier League team
#6 Most talked about on Twitter in 2020
THE ICONIC, MARCELO BIELSA
- Marcelo Bielsa has enjoyed his longest stay in a managerial role following his arrival at Leeds in 2018/19 - we achieved promotion together in 2019/20.
- Marcelo won the FIFA Fair Play Award in 2019 and then in 2020, following our promotion, Marcelo went on to win 3rd place in The Best FIFA Football Coach Award.
- Since Marcelo's arrival, the Club has gained a significant following in Argentina and South America - upon our return to the Premier League we became the #1 most watched PL team in Argentina
“He is the best coach in the world. I know how he is still loved in Bilbao, I know he's an icon in Chile. Now he is a legend at Leeds”
- Pep Guardiola, Manager, Manchester City
“He is one of the best manager's in the world”
- Mauricio Pochettino, Manager, Paris Saint-Germain
ELECTRIC FOOTBALL
Taking the Premier League by storm - a record points haul for a newly promoted team for 20 years.
Our high intensity style of play, has meant our rivals and pundits acknowledge the challenge of facing Leeds United.
"[Leeds'] style of play is very unique, very intense. There will be a lot of intense runs…and they are very attacking. They try to win every game…they are brave and have courage."
- Thomas Tuchel, Chelsea Manager
“It has been REFRESHING AND IT IS EXCITING”
-Alan Shearer all-time EPL top goalscorer
A Football Powerhouse
Taking the Premier League by storm
- Highest points total for a promoted team in 20+ years
- Admired by analysts and rivals
- Attacking, high intensity style of play
"[Leeds'] style of play is very unique, very intense. There will be a lot of intense runs…and they are very attacking. They try to win every game…they are brave and have courage."
- Thomas Tuchel, Chelsea Manager
“It has been REFRESHING AND IT IS EXCITING”
- Alan Shearer all-time EPL top goalscorer
LED BY AN ICONIC MANAGER
- Winner - Championship Manager of the Year, 2020
- 3rd - Best FIFA Football Coach 2020
- Winner - FIFA Fair Play Award 2019
- Admired by the world's most well-known managers, many of whom he has mentored
“He is the best coach in the world. I know how he is still loved in Bilbao, I know he's an icon in Chile. Now he is a legend at Leeds”
- Pep Guardiola, Manchester City Manager
“He is one of the best manager's in the world”
- Mauricio Pochettino, Paris Saint-Germain Manager
AN EXCITING YOUNG TEAM
- Some of the most exciting players in world football, including:
- Kalvin Phillips (England - Men's Player of the Year 2020/21)
- Raphinha (Brazil)
- Illan Meslier (France)
- Pascal Struijk (Netherlands)
- Unfazed by even the toughest opposition - play on the front foot and win
- 2-1 vs Manchester City, Apr 2021
- 3-1 vs Leicester City, Jan 2021
- 3-1 vs Tottenham Hotspur, May 2021
Young, Dynamic, American Coach - Jesse Marsch
Our 48-year old American Manager, Jesse Marsch, has managed Austrian side Red Bull Salzburg, German side Red Bull Leipzig and MLS clubs New York Red Bulls and Montreal Impact during his coaching career. He was named MLS Coach of the Year in 2015 while with New York and brought success to Salzburg - winning back-to-back Austrian Bundesliga titles and Austrian Cups in 19/20 and 20/21.
Honors:
Coach
- New York Red Bulls
- Supporters' Shield: 2015
- MLS Coach of the Year: 2015
- Red Bull Salzburg
- Austrian Bundesliga: 2019–20, 2020–21
- Austrian Cup: 2019–20, 2020–21
Jesse played 14 seasons as a midfielder in Major League Soccer (MLS) with D.C. United, Chicago Fire, and Chivas USA, winning three league titles and four U.S. Open Cup titles, as well as earning caps for the United States national team.
Honors:
Player
- D.C. United
- MLS Cup: 1996, 1997
- Supporters' Shield: 1997
- U.S. Open Cup: 1996
- Chicago Fire
- MLS Cup: 1998
- Supporters' Shield: 2003
- U.S. Open Cup: 1998, 2000, 2003
Scouting
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Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
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Three Column Content
Three Column Content + Background
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Half Content with Fit Image + Video
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Chapter Header Template
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Three Vertical Images with Left Content
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Power of the EPL
Power of the EPL
EPL Global Audience
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The World's
Biggest Stage
1 in 4
Across the world follow the English Premier League
1.8 billion
Followers
660 Million
Homes reached weekly
Premier League Audience Stats
Engaging with a rapidly growing global and loyal fanbase
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The power of football
The #1 Watched, followed, and played sport across the globe
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The power of the EPL
The #1 League in the world in #1 Sport in the World
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European league rankings by market
60% Of Football Fans FOLLOW THE PREMIER LEAGUE, the world's favourite League
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PREMIER LEAGUE INTERESTED FANS in the UK are better customers
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67% of EPL fans across nations more likely to buy from sponsors
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EPL: sponsorship attitudes Among Premier League Fans
FANS FAVOUR BRANDS THAT PARTNER with premier league clubs
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european League Comparisons
- Premier League’s cumulative global audience for the 2020/21 season was higher than the combined audience for the next two most-watched competitions, the UEFA Champions League and LaLiga
- Premier League’s cumulative global audience for the 2020/21 season was 3,191 million – Serie A cumulative global audience for the 2020/21 season was 1,157 million
- Premier League has the most diversified live audience - no region contributes more than 25% of the total and the PL has a notably larger share from North America than other Leagues
- Premier League live audience was 75% higher than the next most-watched European football competition and received 73% more live coverage than any other League
- Premier League average global audience of 4.5m viewers per match was higher (more than LaLiga and Serie A combined) and grew more than any other competition
USA - Premier
League Audience
- 183.7 million viewers of the PL during the 2020/21 PL season
- 2030 hours of PL coverage in the USA during the 2020/21 PL season
- NBC retained U.S. English - and Spanish-language broadcast rights to England’s Premier League with a bid of more than $2.7 billion over six years
- The new deal covers the 2022-23 season and runs through 2027-28. It will cover all 380 matches every season.
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Unrivalled Atmosphere
Female Emerging Talent Centre
FEMALE EMERGING TALENT CENTRE
Women and Girls: Leeds United Girls Academy (Tier 1+)
A Girls Academy/Regional Talent Centre (RTC) is an enhanced coaching centre for U12, U13, U14 and U16 age groups primarily, and allows players identified as having elite potential the opportunity to access elite levels of coaching and support. This programme is the pinnacle of our Women and Girls pathway and where players can gain international recognition.
There are 30 RTCs spread across the country, each Academy is categorised into Tier 1, Tier 2 and Tier 3. A Tier 1 + status was added in 2019, with only 4 Academies in the country achieving this status. Leeds United Girls Academy is now in its third season at Tier 1+ due to consistently exceeding the criteria set out.
Girls in the RTC play against the best female players in the country in fixture programmes against the likes of Manchester United, Manchester City and Liverpool. Our Girls Academy hosts 21 members of staff and 73 female elite players.
The training programme takes place 3 times per week for 2 hours, with fixture programmes each weekend. Enrolled in this is pitch support, strength and conditioning support, nutrition and psychology support from a wealth of staff to create an all-round professional which is tailor made for our players to give them the correct infrastructure and environment to excel.
Leeds United Girls Academy: The impact it has on players and our overall pathway
The Leeds United Girls Academy impacts significantly on the 73 players who rush through our doors each week. Each individual within the Academy has equal opportunity to develop, flourish and reach their maximum potential. This is highlighted with currently 4 players attending England National Camps and being closely monitored by the England staff.
Our Girls Academy offers an elite level of coaching and a strong infrastructure of multi-disciplinary staff to create a holistic approach to player development. The aim is to not just make them great footballers, but great people too. Giving them the platform to perform to the best of their ability, with a focus on education and individual coaching to progress them into professional women’s football.
Alongside impacting the 73 elite players, the Academy also has an overwhelming impact on all females within our programmes. To have an elite programme operating at the highest recognised level motivates and engages an additional 1000 girls per week into our pathway. For example, our shadow squad (200 players) and development centres (3 centres across North / East / West Yorkshire with 110 participants) operate as direct feeders.
Female players aspire to reach our Girls Academy, therefore they engage in our programmes as there are clear pathway opportunities for them to progress. To be recognised as one of four Tier 1 + centres not only boost our reputation for developing female talent, but emphasises the commitment and drive of the staff within the centre to ensure we are meeting the needs of the players and creating the right environment that the players need to succeed.
USA Tours
Leeds Economy
- Leeds is the UK’s fastest growing city and is the main driver of a city region with a £64.6 billion economy, a combined population of 3 million and a workforce of 1.37 million.
- Financial and business services account for 38% of total output. Other key sectors include retail, leisure and the visitor economy, construction, manufacturing and the creative and digital industries.
- Over 32,000 VAT-registered businesses are based in Leeds and more than 6,000 small and medium-size enterprises, which account for more than half of employment. The number of mid-size and large companies and organisations based in Leeds is significantly above the national average.
- According to new data on business 'scale-ups' – companies which have achieved three years of 20% growth in revenues or employees –Leeds is one of the UK’s foremost centres for fast growing firms, behind only London and Cambridge.
- Companies with more than 1,000 employees based in Leeds include Asda Group, First Direct, Centrica, Ventura, BT, Direct Line Group and Yorkshire Bank. The city is home to three internationally recognised universities, one of the largest further education colleges in the UK and Europe’s largest teaching hospital trust.
- More than £3.9 billion has been invested in large scale development projects over the last decade and there is a further £7.3 billion worth of development under construction and in the pipeline.
- Located at the intersection of the national motorway network, Leeds is just over 2 hours by rail from London Kings Cross. Leeds Bradford Airport is the UK’s fastest growing regional airport.
Take Us Home
Behind-The-Scenes access to the Club for the 2018/19 and 2019/20 seasons - narrated by Leeds fan and Hollywood superstar Russell Crowe - exclusively released on Amazon Prime
- The series are rated 8.1/10 on IMDb
- The series is now available on major airlines, including Air France, QATAR Airways, LATAM, Fly Dubai
Pre-Season Tours
Australia 2019 Tour:
- During the Summer 2019 – the Club travelled to Australia for our pre-season tour - with the Club having the privilege of opening the brand new state of the art 'Optus Stadium'
- Total Visitors – A total of 19,491 international, interstate and intrastate visitors travelled to Perth for our games at the Optus Stadium
- Single Night Stay – 17,928 visitors stayed in accommodation for at least one night
- Multiple Night Stay – 1,563 visitors purchased bundles and stayed in accommodation for at least 5 nights each (Sat 13th – Wed 17th July 2019)
- Total number of accommodation nights – 25,743
- Total Accommodation Spend – Visitors to Perth for the tour spent at least $4,455,598.44 on accommodation
Power of Leeds United
One City:One Club
Representing a Nation within a Nation
- #3 largest and fastest growing City in the UK with a population of 2.2m.
- #2 biggest financial centre in the UK
- A huge student population with circa 200,000 students every year
- Leeds has quickly become a creative hub for digital businesses with the likes of Channel 4, Sky and ITV all having a large presence in the City
- Leeds has been chosen as home to the new national infrastructure bank in a drive for 'Green Industrial Revolution'
a club with a rich history of success
X3 First Division Championships
X1 FA Cup
X1 English Football League Cup
X2 FA Community Shields
X2 Inter Cities Fairs Cups
Steeped in History and Success
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a truly global Retail operation
- Record home kit sales on launch day £1m+ for 2021/22
- Record away kit sales on launch day £1m+ for 2021/22
- 25% total sales now international
- Brand new global ecommerce platform
- Biggest Club retail store outside of a stadium in Europe
- Leeds United merchandise is now available in 127 International JD stores across the UK, Ireland, Europe and the USA.
Why Leeds United?
The North's
leading Hospitality Location
Over 3000 leading business enjoy our facilities each matchday
Over 1 million visitors a year to our conference & events business
One of the largest indoor events center in the North
164 MILLION
Fans globally
3.8 MILLION
Fastest growing digital audience in the UK
45,000+
Paid members
30 YEAR
Season ticket waiting list
250,000+
Home shirts sold in 2020/21 season
164 million Leeds fans globally
Global Appeal with Interested Fans
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A top 7 club
Already closer to the top 6 than the rest of the league
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Media Attention
Having one of the most engaged and largest fan-bases in world football means that everyone loves to talk about Leeds United - but don't just take our word for it....
"When people say, what is a big Club...I always think Leeds United"
- Gary Neville, ex-Manchester United & England Player, Sky Sports Commentator
"Sport is entertainment and that's what they do" - Roy Keane
- Roy Keane, ex-Manchester United captain, Sky Sport Commentator
"Their philosophy is attacking, entertaining, dynamic football"
- Dermot O'Leary, UK TV Presenter
"They are a special addition to the EPL"
- Martin Tyler, UK Premier League Commentator
"It has been refreshing and it is exciting"
- Alan Shearer, All Time Premier League Top Scorer
An engaged, global fan base
Multiple supporters' Groups and Famous Fans
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A global team
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A Club on the Rise
Year on year improvement in League position
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A Club on the Rise
Unrivaled Fan Demand
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A Club on the Rise
Unrivaled fan demand
2,189
1,653
1,222
Hospitality Sales
+79%
25,200
25,200
24,700
Season Ticket Holders
+2%
47,000+
37,500
36,000
Memberships
+31%
36,208
35,321
34,033
Attendance Average
+6%
Strength of the Brand
Straight Back in amongst the European Elite
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ELLAND ROAD
Historic, atmospheric, passionate - more than a stadium - considered 'Church' amongst Leeds fans
- 38,000 capacity
- Storied venue with 100+ years of history
- 1M+ annual visitors
- Hosted multiple international games, concerts, other sporting events
- Flanked by the M621, easily accessible - with 32M+ vehicles passing by every year
- Planned redevelopment to 60,000+ capacity
"Elland Road is the most intimidating venue in Europe"
- Sir Alex Ferguson, former Manchester United manager
"It's a monstrous place this one, it really is"
- Gary Neville, 8-time EPL winner and current Sky Sports commentator
ELLAND ROAD
Historic, atmospheric, passionate - more than a stadium - considered 'Church' amongst Leeds fans
- 38,000 capacity
- Storied venue with 100+ years of history
- 1M+ annual visitors
- Hosted multiple international games, concerts, other sporting events
- Flanked by the M621, easily accessible - with 32M+ vehicles passing by every year
- Planned redevelopment to 60,000+ capacity
"Elland Road is the most intimidating venue in Europe"
- Sir Alex Ferguson, former Manchester United manager
"It's a monstrous place this one, it really is"
- Gary Neville, 8-time EPL winner and current Sky Sports commentator
highly engaged social media base
6th highest average engagement in the 2020/21 Premier League across all social media channels
 |
 |
 |
 |
 |
TOTAL |
850kFollowers
4M
monthlyEngagements
4mMONTHLYVideo Views
50%Growth |
900kFollowers
3mmonthlyEngagements
5mmonthlyVideo Views
35%Growth |
940kFollowers
1mmonthlyEngagements
6mmonthlyVideo Views
109%Growth |
280kFollowers
40kmonthlyEngagements
1mmonthlyVideo Views
148%Growth |
710kFollowers
1mmonthlyEngagements
5mmonthlyVideo Views
76%Growth |
3.7mFollowers
10MmonthlyEngagements
21mmonthlyVideo Views
67%Growth |
Leveraging digital assets innovatively
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Leveraging Digital Assets Innovatively
OUR CLUB APP
260,000
App downloads
100,000
MAUs
30 minutes
App dwell time
10-11 Days
Sessions per month
OUR WEBSITE
9.47m
New Users
21.15m
Sessions
46.66m
Unique Page Views
INNOVATIVE PARTNERSHIPS
Two-part documentary detailing
the club's rise to the Premier League
4.5
Stars review on Amazon
LUTV OTT PLATFORM
4th Largest
Premier League OTT platform
by paying subscribers
Figures are the monthly average from the 2021 season
World Famous Academy
- Our U23's squad plays in the Premier League 2 Division 1 - the highest League for development squads in England. The Club's Academy was awarded with Category One status last year. Category One status means the Premier League recognises the club’s commitment to youth development and the quality of the environment provided for young players.
- Academy graduates have featured in every England squad for the last 50 years
- U-23 team crowned Premier League 2 Division 2 champions 2020/21
- Several renowned international players produced including the likes of Kalvin Phillips, who was voted England's Player of the Year in 2020.
Leeds United FC XCulture
Leeds United XCulture
MUSIC
Use universal language to drive connectivity and fan experience
SOCIAL CAUSE
Proudly support players club and community in areas of injustice
GAMING
Lean into culture authentically engaging through gameplay
FASHION
Drive energy through collabs; stadium catwalk culture
ART
Distinct disrutive expressions of the club with always on relevancy
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Our USa Presence
- Part-owned by the 49ers Enterprises (44% stake)
- Partnered with Roc Nation on our return to the Premier League to amplify our brand - Roc Nation delivered an influencer led marketing strategy to help us integrate into American culture – influencers such as Big Sean - the Club also featured in articles in the Wall Street Journal, The Players Tribune
- Leeds United vs Liverpool was the most watched opening Premier League match ever in US history – over 1.53 million viewers across NBC, Telemundo and NBC Sports Digital
- Matthew Lewis, actor, is part of our US influencer strategy working with the Official Leeds United Podcast – Matthew has a social media following of +4.1 million
Gaming
- Working in partnership with leading eSports organisation, Ninjas in Pyjamas.
- Ninjas in Pyjamas operates 5 eSports teams across 5 games.
- 2 in 3 global eSports fans are aware of Ninjas in Pyjamas - Ninjas have a large following in Norway, Germany, Sweden, Brazil and a growing fanbase in the USA
- The Club features in the ePremier League - we were represented by top talent, Ollelito during the 2020/21 season. Ollelito was the overall runner-up of the ePremier League for the 2020/21 season.
Our Journey to the WSL
Our women's team have had a history of success and are an integral part of the Club. The women currently train at Thorp Arch and play in the FA Women's National League Division One North - we are on a journey to get to the Women's Super League.
Honours
- FA Women's Premier League National Division - Runners-up 2011-12
- FA Women's Premier League Northern Division - Champions 2000-01
- FA Women's Cup - Runners-up 2006, 2008
- FA Women's Premier League Cup - Winners 2010 - Runners-up 2007, 2012,2013
A unique opportunity to work with the women's team to create a documentary centered around our Women's team. A story-telling opportunity to shine a light on the challenges they face in a traditionally male-dominated sport, balancing full-time careers alongside Club commitment and the journey back to the top tier of Women's football.
The docuseries will also take on a Moneyball style approach - we will utilize data science to build a brand-new Women's scouting network to find the next big female superstars, whilst at the same time the Club will look to make big money international statement signings to take the Club back to the top of the WSL.
we can bring you
Awareness
trust
Sales
Loyalty
we can bring you
Awareness
trust
Sales
Loyalty
A look at our fanS (1/5): Marital status
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A look at our fans (2/5): INCOME and housing
Enter Content Here
A LOOK AT OUR FANS (3/5): AGE DEMOGRAPHICS
Enter Content Here
A LOOK AT OUR FANS (4/5): SPENDING
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A LOOK AT OUR FANS (5/5): Motoring
Enter Content Here
we are One Family: it means more
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Headline Stats
87.96 MILLION IMPRESSIONS
PER ANNUM
34.2 MILLION VEHICLES USE THE M621 PER ANNUM
36 MILLION TRAIN PASSENGERS
PER ANNUM
Seasonal Hospitality
The Eddie Gray Suite serves luxurious bowl and buffet food in a relaxed informal dining experience. Guests in this suite need not worry about the bar bill as complimentary drinks form part of this package.*
There are a mixture of poseur tables and luxury soft furnishing where you can enjoy your pre-match meal and drinks whilst looking out over panoramic views of Leeds City. Our resident Legends will be on hand to provide the entertainment and build up to kick off with expert insights, and stories from the past. Your executive match seats are situated on the halfway line of the East Stand Upper that boast an incredible view of the Elland Road playing surface.
Eddie Gray Suite Matchday Benefits:
- Executive padded match seats in the central section of the East Stand upper tier
- Pre match bowl food
- Complimentary drinks package includes Fosters, John Smiths, House Wine and Soft Drinks up to a value of £25 per guest
- Reserved dining table for seasonal guests
- Dedicated table waitress service throughout the day
- Complimentary copy of the Official Matchday Programme and Official Team Sheet
- Half time and full time lounge access. The bar will remain open for 1 hour after the final whistle
Digital Package Options
BRONZE DIGITAL PARTNER
£28,500+VAT - Includes Seasonal Leeds Lounge Hospitality
Pitch Level LED
- X1 Shared Minute TV Arc LED in game for each home match (24.6m)
- X1 Exclusive Minute Mid Tier LED in game for each home game
- X1 Shared Minute Mid Tier LED in game for each home game (7.14m)
- X1 Exclusive Minutes Crowd Facing LED in game for each home game
- X2 Shared Minutes Crowd Facing LED in game for each home game (24.64m)
Bowl Big Screens, Interior TV Network, Programme
- X1 pre match big screen advert for each home match
- 15 second adverts across 100 STV displays featuring across all hospitality and concourse areas
- 15 second A4 branding across 16 SZ displays featuring in hospitality areas
- Logo to feature on the Digital Partner page within the matchday programme
Stadium Hospitality, Ticketing and Events
- X2 Exclusive VIP Seasonal Hospitality tickets in the Leeds Lounge
- X10 Pavilion Hospitality Tickets to use across the season
- X10 Standard Tickets to use across the season
- A minimum of X2 Partner events per season
SILVER DIGITAL PARTNER
£41,500+VAT - Includes Seasonal Eddie Gray Hospitality
Pitch Level LED
- X1 Shared Minute TV Arc LED in game for each home match (34.5m)
- X1 Exclusive Minute Mid Tier LED in game for each home game
- X1 Shared Minute Mid Tier LED in game for each home game (10m)
- X1.5 Exclusive Minutes Crowd Facing LED in game for each home game
- X2 Shared Minutes Crowd Facing LED in game for each home game (34.5m)
Bowl Big Screens, Interior TV Network, Programme
- X2 pre match big screen advert for each home match
- 15 second adverts across 100 STV displays featuring across all hospitality and concourse areas
- 15 second A4 branding across 16 SZ displays featuring in hospitality areas
- Logo to feature on the Digital Partner page within the matchday programme
Stadium Hospitality, Ticketing and Events
- X4 Exclusive VIP Seasonal Hospitality tickets in the Eddie Gray Suite
- X12 Pavilion Hospitality Tickets to use across the season
- X20 Standard Tickets to use across the season
- A minimum of X2 Partner events per season
GOLD DIGITAL PARTNER
£76,000+VAT - Includes Seasonal Peter Lorimer Hospitality
Pitch Level LED
- X0.5 Exclusive Minutes TV Arc LED in game for each home match
- X1 Shared Minute TV Arc LED in game for each home match (43.13m)
- X1 Exclusive Minute Mid Tier LED in game for each home game
- X1 Shared Minute Mid Tier LED in game for each home game (12.31m)
- X0.5 Exclusive Minutes Crowd Facing LED in game for each home game
- X2 Shared Minutes Crowd Facing LED in game for each home game (43.13m)
Bowl Big Screens, Interior TV Network, Programme
- X2 pre match big screen advert for each home match
- 15 second adverts across 100 STV displays featuring across all hospitality and concourse areas
- 15 second A4 branding across 16 SZ displays featuring in hospitality areas
- Logo to feature on the Digital Partner page within the matchday programme
Stadium Hospitality, Ticketing and Events
- X4 Exclusive VIP Seasonal Hospitality tickets in the Peter Lorimer Suite
- X16 Pavilion Hospitality Tickets to use across the season
- X30 Standard Tickets to use across the season
- A minimum of X2 Partner events per season
Leeds Lounge
Located in the East Stand, with panoramic views of the Leeds skyline, this modern and vibrant lounge is dedicated to the city of Leeds and it’s heroes. The package includes a pre-match 3 course meal, an inclusive house drinks package, appearances and pre-match build up with Leeds United Legends and executive padded match seats located on the halfway line of the East Stand Upper Tier.
Leeds Lounge Matchday Benefits:
Pre-match 3 course meal served buffet style
Complimentary house beer, house wine and soft drinks
East Stand Upper Tier executive padded match seats located near the halfway line
Complimentary copy of the Matchday Programme and Matchday Team sheet
Appearances and pre-match build up with Leeds United Legends
Half time and full time lounge access.
The bar will remain open for 1 hour after the final whistle
Peter Lorimer
Offering panoramic views of Leeds City Centre, the Lorimer suite has a fabulous atmosphere.
Named after our all time leading goalscorer, Peter Lorimer, this suite has a stylish modern feel. You will enjoy a beautiful three course meal with drinks service to your table. This is a truly first class experience and with front row seats in the East Stand Upper you will also watch the game from some of the best seats in the Stadium.
Our Leeds United Legends will help build up the atmosphere pre match as they offer insights and analysis as we lead up to kick off.
Peter Lorimer Matchday Benefits:
- Executive padded match seats in the front rows of the central section of the East Stand upper tier
- Three course choice menu
- Dedicated table waitress service throughout the day
- Matchday betting service directly to your
- Complimentary copy of the Official Matchday Programme and Official Team Sheet for every guest
Seasonal Hospitality - Eddie Gray
The Eddie Gray Suite serves luxurious bowl and buffet food in a relaxed informal dining experience. Guests in this suite need not worry about the bar bill as complimentary drinks form part of this package.*
There are a mixture of poseur tables and luxury soft furnishing where you can enjoy your pre-match meal and drinks whilst looking out over panoramic views of Leeds City. Our resident Legends will be on hand to provide the entertainment and build up to kick off with expert insights, and stories from the past. Your executive match seats are situated on the halfway line of the East Stand Upper that boast an incredible view of the Elland Road playing surface.
*The complimentary drinks package in the Eddie Gray Suite includes Fosters, John Smiths, House Wine and Soft Drinks up to a value of £25 per guest
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Event Hospitality
X6 VIP lounge places at X10 Home Matches per season
Match Ticketing
X4 Standard Home Season Tickets
- Include Option to purchase in regards to all events at the Stadium and also tickets around any cup finals LUFC to play in
Stadium Activations
Premium Area Activations - Club activation / experiential opportunities - 2 per season
UNiDAYS Events at the Stadium^
UNiDAYS events at the stadium with no venue hire fee (e.g. product launch, conference) 2 per season (max 100 persons on each occasion)
Subject to availability, the right to undertake additional UNiDAYS events at the stadium with those incurring a venue hire cost
For all events listed above, all staging costs, food and beverage costs and any other event costs e.g. AV to be borne by UNiDAYS with the understanding that costs will be competitive to existing market rates.
Content Rights
- UNiDAYS logo to feature on X1 piece of Club ‘Always On’ content which is published on all Club channels on a regular basis. Parties to work together to determine appropriate piece of 'Always On' content; The club channels include but not limited to the following:
- Official Facebook/ Official Twitter/ Official Instagram/ Official Other language social channels (weibo, we chat etc)
Marketing Rights - Campaign Rights
- The Club will work with UNiDAYS to co-create engaging, content led campaigns that are published X2 per season on all Club channels including on Club social media
- Club to make its own LUTV resource available to support the creation and capture of this content
Digital Rights
- Dedicated UNiDAYS logo and hyperlink on website footer
- UNiDAYS branding and presence within partners' section on website / mobile site
- Specific UNiDAYS page within Partners’ section of the website
- Club social media accounts/platforms to follow / like all Partner accounts
- UNiDAYS branding on LED perimeter advertising in the FIFA computer match series (from next Season)
Publication Rights*
- X1 Full Page Matchday Programme advertising per match
Player and Staff Appearances Club Appearances
- Player appearances (X3 Players on each occasion) X2 per season
Merchandise
- Signed Items, Premiums & Merchandise
- Signed replica shirts X10 per Season
- Right to produce co-branded merchandise premiums
- Right to purchase Official Club merchandise (RRP less 10%)
Leeds Fury/ eSports
The Club will host an Exclusive Leeds Fury Gaming Evening at a venue in Leeds City Centre to engage with UNiDAYS members and allow us to create gaming/esports specific content
The Club are also happy to facilitate an introduction to the team at Ninjas In Pyjamas to explore opportunities for a professional eSports team
Charitable Initiative Rights
Joint charitable/community programme to be explore
Reciprocal Marketing Rights
- UNiDAYS to use reasonable endeavours to create dual branded ATL advertisements that are highly visible and widely published that promote the Club and UNiDAYS in partnership
- UNiDAYS social media accounts/platforms to follow / like all Club accounts and vice versa
Global Partnership Marketing Rights 1/2
Territory: Global
Designations: Official Partner
Term: 3 years
Termination rights linked to COVID 19/Ownership changes July 2022 – June 2025 - Exclusive renewal discussions to take place no later than 5 months prior to the end of the Term
Investment: £500,000+VAT
Payment terms: Year 1: 50% on Signature and 25% by December 1st, 25% by March
Club termination rights: Stadium naming rights, shirt front, sleeve and training wear partner only
Official Designation
- “Official Global Partner of Leeds United” (Non-exclusive)
- Right to announce with agreed number of players/ management on unveiling our global partnership to media outlets and influencers
Intellectual Property
- Use of Club IP (including logo, marks and still imagery, including player imagery, Right / Licence video footage including match footage)
- Use of stadium IP (including logo, marks and still imagery, including event imagery, video footage Right / License including event footage subject to rights holder approval, to be secured with reasonable endeavours e.g. Premier League, Concerts, ticketholders)
Brand Preference
- Parties to explore and identify opportunities to drive brand preference with a view to online/stadium visitors to increase promotion of UNiDAYS, e.g. relevant and interesting offers and promotions for Visitor Attractions, Club events and non-Club events
Pitch Level LED
- X3 Minutes In Game TV Arc LED
- X1 Minute Pre-Match TV Arc LED
Artwork created for LED advertising is interchangeable throughout the course of the season, so you can change the promotions for every single matchday, if you so desire - this means you are able to use the LED to advertise other partnerships you may have, throughout the duration of the season, driving additional value to UNiDAYS partners. The Club must approve the artwork prior to Brands featuring on the LED to ensure we have no current partners that conflict with the UNiDAYS partner utilising the LED.
Bowl Big Screens, Exterior Big Screens, Interior TV Network*
- X2 Advert Pre Match for each home match
Interview backdrops
- Logo across all club interview backdrop spots available (pre and post match) in all competitions - 5% of logos available
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
-
Event Hospitality
- X6 VIP lounge places at X10 Home Matches per season
Match Ticketing
- X4 Standard Home Season Tickets
- X4 Standard Away Season Tickets
- Include Option to purchase in regards to all events at the Stadium and also tickets around any cup finals LUFC to play in
Stadium Activations*
- Premium Area Activations - Club activation / experiential opportunities - 2 per season
Tanzania Events at the Stadium^
- Tanzania events at the stadium with no venue hire fee (e.g. product launch, conference) 2 per season (max 100 persons on each occasion)
- Subject to availability, the right to undertake additional Tanzania events at the stadium with those incurring a venue hire cost
- For all events listed above, all staging costs, food and beverage costs and any other event costs e.g. AV to be borne by Tanzania with the understanding that costs will be competitive to existing market rates.
Content Rights
- Tanzania logo to feature on X1 piece of Club ‘Always On’ content which is published on all Club channels on a regular basis. Parties to work together to determine appropriate piece of 'Always On' content; The club channels include but not limited to the following:
- Official Facebook/ Official Twitter/ Official Instagram/ Official Other language social channels (weibo, we chat etc)
Marketing Rights - Campaign Rights
- The Club will work with the Tanzania to co-create engaging, content led campaigns that are published X2 per season on all Club channels including on Club social media
- Club to make its own LUTV resource available to support the creation and capture of this content
Digital Rights
- Dedicated Tanzania logo and hyperlink on website footer
- Tanzania branding and presence within partners' section on website / mobile site
- Specific Tanzania page within Partners’ section of the website
- Club social media accounts/platforms to follow / like all Partner accounts
- Branding on Sleeve and LED perimeter advertising in the FIFA computer match series (from next Season)
Publication Rights*
- X1 Full Page Matchday Programme advertising per match
Player and Staff Appearances Club Appearances
- Player appearances (X3 Players on each occasion) X3 per season
- Ambassador/Club Legend appearances (X1 Ambassador on each occasion) X2 per season
Merchandise
- Signed Items, Premiums & Merchandise
- Signed replica shirts X10 per Season
- Right to produce co-branded merchandise premiums
- Right to purchase Official Club merchandise (RRP less 10%)
International Tour Rights
- Parties to explore opportunities to activate together during the Club’s international tours including:
- Presenting Partner of international tours in Tanzania that the club participate
- Tickets to each open training session
- Meet and greet with the team on each occasion of an open training session
- Rights for in-game advertising, tickets or hospitality if Leeds part of the organising team
- Club will work with Tanzania to discuss opportunity around training camp/pre-season stop over
Charitable Initiative Rights
Joint charitable/community programme to be explore
Reciprocal Marketing Rights
- Tanzania to use reasonable endeavours to create dual branded ATL advertisements that are highly visible and widely published that promote the Club and Oman in partnership
- Tanzania social media accounts/platforms to follow / like all Club accounts and vice versa
Full Marketing Rights Breakdown - Shirt Sleeve
Territory: Global
Category: Destination
Designations: Official Partner
Term: 3 years
Termination rights linked to COVID 19/Ownership changes July 2022 – June 2025
Exclusive renewal discussions to take place no later than 5 months prior to the end of the Term
Payment terms: Year 1: 50% on Signature and 25% by December 1st, 25% by March
Club termination rights: Stadium naming rights, shirt front partner only
Official Designation
- “Official Destination Partner of Leeds United” (Exclusive)
- “Official Global Partner of Leeds United” (Non-exclusive)
- Right to announce with agreed number of players/ management and inclusion of sleeve patch on all player announcements and unveiling
On Kit Branding
- Left sleeve branding position across playing shirt all League and cup competitions that LUFC play in across all (first team/ womens team/ youth teams)
- Left sleeve branding position across all retail kits produced by the club, youth and adult
Intellectual Property
- Use of Club IP (including logo, marks and still imagery, including player imagery, Right / Licence video footage including match footage)
- Use of stadium IP (including logo, marks and still imagery, including event imagery, video footage Right / License including event footage subject to rights holder approval, to be secured with reasonable endeavours e.g. Premier League, Concerts, ticketholders)
Pitch Level LED*
- X8 Minutes In Game TV Arc LED
- X1 Minute Pre-Match TV Arc LED
Bowl Big Screens, Exterior Big Screens, Interior TV Network*
- X2 Advert Pre Match for each home match
Interview backdrops
- Logo across all club interview backdrop spots available (pre and post match) in all competitions - 10% of logos available
Brand Preference*
- Parties to explore and identify opportunities to drive brand preference with a view to online/stadium visitors to increase promotion of tourism to Tanzania, e.g. relevant and interesting offers and promotions for Visitor Attractions, Club events and non-Club events
East Stadium Signage Rights
£650,000+VAT Per Annum - 2 Year Term
Our East Stand Marketing Rights Include:
- East Stand Signage
- Advertise on the internal front roof fascia of the East Stand
- Advertise on the external wings of the East Stand directly overlooking Elland Road and the M621.
- Match-Day LED Advertising
- Three (3) Minutes TV Arc LED
- 5% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
- Community Programme delivered by the Leeds United Foundation
Female Emerging Talent Centre
FEMALE EMERGING TALENT CENTRE
Leeds United Foundation would like to offer Thriva the opportunity to become the headline partner of our Female Emerging Talent Centre supporting the growth and development of 80 female players per season, with age groups U10s, U12s, U14s & U16s.
Your partnership will support in providing a full training programme for girls who show elite potential. This is the starting point for future England Lionesses.
Players will receive a 30 week football specific training programme through a dedicated workforce who are experienced in producing and developing talent within the area, driving participation and helping create a platform for female players to succeed.
The training programme further includes:
Education – supporting players away from the football element of the programme by providing them with information, advice and guidance to ensure success in their schooling.
The education element will focus on:
- Physcology support and guidance aiming to support confidence, resilience and robust players.
- Nutrition support and guidance delivering the best education around the correct nutrition as a young performer, pre, post and during training.
- A full holistic Strength and Conditioning programme to not only create footballers but offer additional physical support to enhance performance
What will your support provide?
- Help to provide equal opportunities for local talent from underrepresented groups
- Helping to provide full scholarships for girls from low income families Creating and inspiring positive social value across our city
- Provide a nationally recognised platform for Elite Female Football, from grassroots participation through to Emerging Talent Centres, towards the England National Team pathway.
- It will enable the programme to target and give equal opportunities for any female removing all socioeconomic barriers
Your support will also include…
- Enabling female footballers aged between 10 & 16 to develop their talents and education as a team member and an individual each year
- Training wear visibly sponsored
- Banners promoting the partnership at all training events and home matches
- Company exposure via our social media platforms
- Case studies on success, engagement and impact through this partnership within the Leeds United FC programme and also for sponsor use to demonstrate CSR contribution
- Thriva staff are welcome to attend training and matches
Delivering Value in ALL Leagues
2019/20 Nielsen Value
Championship Front of Shirt QI Media Value
£8,837,988
19 Games Televised
11,944,000
Cumulative UK TV Audience
2020/21 Nielsen Value
Premier League Front of Shirt QI Media Value
£31,246,576
27 Games Televised (Lockdown TV Schedule)
36,449,000
Cumulative UK TV
Audience
2021/22 Nielsen Value - Aug 21-Feb 22
Premier League Front of Shirt QI Media Value
£18,456,874
23 Games Televised
17,808,000
Cumulative UK TV Audience (Aug-Dec)
South Stand Signage
South Stand External Signage Exposure
A643 6.4 million vehicles per annum
8.96 million impressions per Annum
Our South Stand Marketing Rights Include:
- South Stand Signage
- Advertise on the internal front roof fascia of the South Stand
- Advertise on the internal mid-level fascia of the South Stand.
- Advertise on the external wall of the South Stand directly overlooking Elland Road.
- Permanent Big Screen Branding
- Sizes are 5580 X 1990 for each sign
- Match-Day LED Advertising
- Seven (7) Minutes TV Arc LED
- 5% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
- Community Programme delivered by the Leeds United Foundation
Marketing Investment:
- Year 1 - £1,000,000+VAT
- Year 2 - £1,100,000+VAT
- Year 3 - £1,200,000+VAT
- 3 year term with an opt-out after year 1
- Terms to include European uplift + Relegation clauses
Opportunities
Option 1
Official Destination Partner of Leeds United FC
- Match-Day Advertising
- Seven (7) Minutes TV Arc LED
- 5% of Media Interview Backdrops
- Opportunity to create a half-time show on match-days to engage families within the stadium
- Player Access and Content Creation
- On two (2) occasions during the year a player(s) will visit Kissimmee for content creation purposes
- The Club will explore the possibility of a Winter Training Camp to Kissimmee - this would be to take place during the World Cup break
- The Club to cover the cost of flights with Experience Kissimmee to cover the cost of a hotel for the team - happy to discuss the details further
- Custom Media/ Digital Plan
- Includes paid media to support the partnership
Digital Media Plan
- Awareness
- Global Kick-Off Times
- Official Leeds United Podcast
- Next Match
- Engagement
- The Wizarding World of Harry Potter X Matt Lewis
- Five of the Best
- Legends Golf Challenge
- Conversion
- Competition X4
- SOLUS Email X4
- App Push X4
Marketing Investment - £1,000,000+VAT - 3-year term with an opt-out after year 1 and will include relegation and European qualification clauses
Option 2
Official Destination Partner of Leeds United FC
- Match-Day Advertising
- Five (5) Minutes TV Arc LED
- 5% of Media Interview Backdrops
- Opportunity to create a half-time show on match-days to engage families within the stadium
- Player Access and Content Creation
- On one (1) occasions during the year player(s) will visit Kissimmee for content creation purposes
- The Club will explore the possibility of a Winter Training Camp to Kissimmee - this would be to take place during the World Cup break
- The Club to cover the cost of flights with Experience Kissimmee to cover the cost of a hotel for the team
- Custom Media/ Digital Plan
- Includes paid media to support the partnership
Digital Media Plan
- Awareness
- Global Kick-Off Times
- Official Leeds United Podcast
- Next Match
- Engagement
- Five of the Best
- Legends Golf Challenge
- Conversion
- Competition X4
- SOLUS Email X4
- App Push X4
Marketing Investment - £750,000+VAT - 3-year term with an opt-out after year 1 and will include relegation and European qualification clauses
Option 3
Official Destination Partner of Leeds United FC
- Match-Day Advertising
- Three (3) Minutes TV Arc LED
- 5% of Media Interview Backdrops
- Opportunity to create a half-time show on match-days to engage families within the stadium
- Player Access and Content Creation
- On one (1) occasions during the year player(s) will visit Kissimmee for content creation purposes
- Custom Media/ Digital Plan
- Includes paid media to support the partnership
Digital Media Plan
- Awareness
- Global Kick-Off Times
- Next Match
- Engagement
- Five of the Best
- Conversion
- Competition X3
- SOLUS Email X4
- App Push X4
Marketing Investment - £500,000+VAT - 3-year term with an opt-out after year 1 and will include relegation and European qualification clauses
Partnership Tiers
Offering a wide variety of partnership opportunities customized for your objectives
White Rose Partners - £1M+
- Kit branding - front of shirt, sleeve, training
- Highest amount of LED and other branding
Platinum Partner - £750k+
- Stand naming rights
- Additional Player Appearances
- Branding and LED
- Gaming Partnership
Gold Partners - £600K+
- Stand naming rights
- Global media integration
- Branding and LED
Silver Partners - £500K+
- Media and branding
- Hospitality packages
Long-Term Strategy
Year 1
Brand Awareness and Education
- Kit branding opportunities
- Match-Day Advertising Inc. LED
- Player Access and Content Creation
- Custom Media/ Digital Plan
- Dual branded products to release to fans
- Open to discussing free product giveaways to fans purchasing kit, especially junior kit, to further enhance the partnership message to eradicate single use plastic
Thoughtful/ Conceptual
- Content Series highlighting the goal to eradicate single use plastic (a consist message that will be present throughout the partnership)
- Partnership with Leeds Climate Commission X Leeds United Foundation X Chilly's to deliver messaging into local schools and academies - we have the ability to deliver 90 minute long assemblies into schools
- Exploring opportunities for the Club to partner with Leeds Universities to increase engage within the student communities
- The Club will support campaigns and product releases with paid media targeting key demographics and markets
Year 2
Consideration and Trust
- Free product giveaways to season ticket holders/ members
- Creators Hub Collaboration for Limited Edition collections
- Potential to explore opportunities with our eSports sub-brand Leeds Fury - opportunity to target a different demo
Thoughtful/ Conceptual
We can now begin to evolve our messaging across more global territories as our players grow in stature within their respective countries.
- For example, talent such as Meslier, Koch, Raphinha, Struijk, Junior Firpo - can make country specific content to then put paid media behind to drive sales and amplify content in European territories.
- Patrick Bamford, Kalvin Phillips and Dan James will then lead the charge domestically by fronting campaigns in the UK with the three being popular, not only with Leeds fans but also in the wider football/ Premier League community.
Year 3
Loyalty and Brand Affinity
- Explore alternative kit options to increase messaging and brand share in global territories such as the USA and Asia.
Thoughtful/Conceptual
Discussions between 49ers Enterprise X Chilly's X Leeds United to understand/ create a campaign on how we stand together in the fight to eradicate single use plastic.
- To tie into the partnership there may be the opportunity to be an Official Tour Partner - allowing us to create unique content and drive global appeal
Media Calendar
- Hitting audiences monthly and weekly - Year round activity including pre-season tours, pre-season fixtures & the off season
- The activation calendar will be created between our media teams - can be provided monthly or weekly
- We will ensure we schedule activations in line to tie in with headline campaigns through the year to ensure maximum exposure
- Support from our marketing and digital team will help deliver strong results against our partnership objectives
Conversion
Campaigns created between UFL and Leeds United will be amplified by the Club through paid media - ensuring the content created hits UFL's demographics, key markets and drives downloads upon release - demographics and target audiences will be decided upon between our marketing teams.
Competitions X3
Concept Competitions with data capture entry mechanism to incentivize fans to download UFL or data capture or increase social following
Format Competitions will be hosted on Gleam, promotion via Leeds United website and Facebook, Twitter, Instagram, YouTube
Branding UFL branding on graphic assets. Tagged using Facebook/IG branded content tool. UFL branding and tagline where needed
SOLUS Emails X4
Concept Email to Leeds United database with UFL promotions/releases for Leeds United fans
Branding UFL branding on graphic assets
App Push X3
Concept Push notifications driving Leeds United fans to download UFL
Branding UFL branding on graphic assets.
Engagement
1. UFL x Leeds United event at Pixel Bar
Concept UFL x Leeds United event at Pixel Gaming Bar featuring first team talent.
Format LIve event at the number one gaming bar in Leeds.
Platforms Content from the event shared on Facebook, Twitter, Instagram, YouTube, LUTV app and website.
Branding UFL logo branding and tagline on intro. UFL tagged in Facebook and Instagram branded content too, and on Twitter using handle.
Why is this a fit for UFL? An evening of UFL gaming at Pixel Gaming Bar with Leeds United - promoting the community values of UFL.
2. Leeds Fury x UFL eSports Series
Concept A UFL Series with Leeds Fury, our new egaming community and platform from Leeds United and Rival Gaming. Running over 12 weeks, the series will see first team talent take part in the competition, plus Leeds United and UFL prizes for winners.
Format Esports competition for grassroots community hosted on Leeds Fury’s Roval Gaming platform, supported via Leeds Fury and Leeds United social media platforms.
Platforms Leeds Fury Rival Gaming platform plus social media content on Facebook, Twitter, Instagram, YouTube.
Branding In addition to use of the UFL game, UFL inventory across the Leeds Fury platform to include:
- Presented by UFL logo on registration page, Customisable UFL side image and presented by UFL logo on login page,UFL banner image on dashboard page, two UFL image ad slots on dashboard page, UFL logo integration and UFL banner image ad on Game Centre page, UFL name and UFL logo in all tournament titles on Game Centre page, UFL logo in banner ad on Leaderboard page, UFL banner/logo/imagery on Tournament page, UFL prizing integration and three UFL square ads, UFL ad on Personal Game page, UFL banner, two UFL square ads, UFL skyscraper on Player Profile page.
Why is this a fit for UFL? A dedicated UFL competition showcases the game and drives community engagement and brand affiliation with football fans.
3. Behind the scenes: Leeds United and UFL
Concept Behind-the-scenes video of UFL working with Leeds United players on motion capture and 3D scanning.
Format Longer-form video.
Platforms Facebook, Twitter, Instagram, YouTube, LUTV app and website.
Branding UFL logo branding and tagline on intro. UFL tagged in Facebook and Instagram branded content too, and on Twitter using handle.
Why is this a fit for UFL? Exclusive content showcasing the UFL’s motion capture and 3D scanning technology with Leeds United first team talent.
Awareness
Team Line-Up
Concept UFL to be presenting partner of team line-up graphic video. Incorporating a Leeds United player presented from in-game graphics, or in video format with each player presented in UFL graphics.
Format Graphic/video for each match in the season.
Platforms Facebook, Twitter, Instagram.
Branding UFL logo branding and tagline on graphic. UFL tagged in Facebook and Instagram branded content too, and on Twitter using handle.
Why is this a fit for UFL? Raise awareness of UFL through high-performing and relevant match day content.
UFL x Leeds United Starting 11 Predictor
Concept On matchdays, fans are encouraged to pick and share their Leeds United starting 11 for the game via an interactive UFL/Leeds United microsite, which will utilise the look and branding of the UFL in-game squad selector. Fans can then export/share this on social media as a graphic.
Format Interactive platform and graphics.
Platforms Microsite with promotion on Facebook, Twitter, Instagram.
Branding Platform built on branding of the UFL in-game squad selector. Shareable graphics in UFL branding. Social media posts promoting the squad selector on matchdays will tag in UFL accounts.
Why is this a fit for UFL? Aligning with UFL values as a community-driven football simulation, our starting 11 predictor allows fans to showcase their football knowledge, share and discuss their ideas with the wider community.
Official Partnership Rights
Our Official UK Betting Partner Marketing Rights Include:
- A total of eight (8) minutes TV Facing LED
- 5% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Community Programmes delivered by the Leeds United Foundation
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
Marketing Investment:
- Year 1 - £1,000,000+VAT
- Year 2 - £1,000,000+VAT
- Year 3 - £1,000,000+VAT
- 3 year term with an opt-out after year 1
- Terms to include European uplift + Relegation clauses
Training Wear Rights
Our Training Wear Partner enjoyed the following exposure during the 2020/21 season:
- Clipper Logistics' QI Media Value for the 2020/21 season was £27,000,000+
Our Training Wear Partner Marketing Rights Include:
-
Logo to feature on Training Wear of all First Team, U23's, Academy and Women's playing shirts for Matches and on all replica shirts sold at retail - c.40,000 units per annum
- A total of eight (8) minutes TV Facing LED
- 10% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
- Community Programme delivered by the Leeds United Foundation
Marketing Investment:
- Year 1 - £2,000,000+VAT
- Year 2 - £2,250,000+VAT
- Year 3 - £2,500,000+VAT
- 3 year term with an opt-out after year 1
- Terms to include European uplift + Relegation clauses
Secondary Partner Rights
Our Shirt Sleeve Partner enjoyed the following exposure during the 2020/21 season:
- #3 Highest Level of Source Feeds Exposure for a Shirt Sleeve in the Premier League
- #4 Most Value for a Shirt Sleeve Location in the Premier League
- JD Sport's QI Media Value for the 2020/21 season was £35,000,000+
Our Shirt Sleeve Partner Marketing Rights Include:
-
Logo to feature on Shirt Sleeve of all First Team, U23's, Academy and Women's playing shirts for Matches and on all replica shirts sold at retail - c250,000+ replica shirt per annum
- A total of eight (8) minutes TV Facing LED
- 10% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
- Community Programme delivered by the Leeds United Foundation
Marketing Investment:
- Year 1 - £2,000,000+VAT
- Year 2 - £2,250,000+VAT
- Year 3 - £2,500,000+VAT
- 3 year term with an opt-out after year 1
- Terms to include European uplift + Relegation clauses
Principal Partner Rights
Our Principal Partner enjoyed the following exposure during the 2020/21 season:
- #3 Highest Level of Source Feeds Exposure for a Front of Jersey in the Premier League
- #7 Most Value for the Jersey Front Location in the Premier League
- SBOTOP's QI Media Value for the 2020/21 season was £57,000,000+ - their Digital Brand Value through the partnership was £20,000,000+ with minimal activation
Our Principal Partner Marketing Rights Include:
-
Logo to feature on Front of Shirt of all First Team, U23's and Women's playing shirts for Matches and on all replica shirts sold at retail - c250,000+ replica shirt per annum
- A total of twelve (12) minutes TV Facing LED
- 15% of the Club's available space on media interview backdrops
- Custom media plan inc. player content creation, competitions, digital inventory eg logo to feature on line-up graphics
- Exclusive Level 4 Executive Box
- Tickets, Experiences, Signed Merchandise
- Static Stadium Signage
- Community Programme delivered by the Leeds United Foundation
Marketing Investment:
- Year 1 - £10,000,000+VAT
- Year 2 - £11,000,000+VAT
- Year 3 - £12,000,000+VAT
- 3 year term with an opt-out after year 1
Our Principal Partner will also benefit from the Club's key USP's:
-
One Club One City - the only Premier League club to enjoy this unique position within the 3rd largest city in the UK
-
Leeds is the 7th most watched Premier League team in the UK - only 61,000 viewers behind Manchester City per game (on average)
-
Leeds United clean white kit meaning brand exposure is increased due to the slickness of the shirt
-
We will sell over 250,000 replica shirts across 5 official club stores, 127 JD Sports stores, 2 adidas flagship stores and via our e-commerce platform
-
Leeds is the 7th most digitally engaged Club on social media in the Premier League with a track record of driving strong digital conversion for our partners
Partnership opportunities
Partnership Opportunities
EXCLUSIVE BRANDS,
MORE EXPOSURE,
LOUDER VOICE
Throughout the Clubs history we have built strong commercial relationships with local and global partners helping to support the Club on our journey to reach the top of the game.
Having returned to the Premier League we are now blessed with having a huge global reach - 188 countries and 1.8bn people. Due to the scale of the exposure the Premier League delivers the Club, we are now looking at evolving our partnership pyramid to ensure our partners are engaging their target markets and audiences.
Starting from the season 2022/23 - we have created an exclusive offering for brands. Global brands will get global exposure. We will have less brands, with a larger asset package to allow us to achieve high quality results and a strong ROI.
Looking for our Team-mates
- Partners who share our ambition and values
- Partners who are disrupting the status quo within their respective sector, in the same spirit we are challenging the status quo in football
- Play fast, play fair - whether we win or lose
- Supporting one another's growth
Looking for our Team-mates
- Partners who share our ambition and values
- Partners who are disrupting the status quo within their respective sector, in the same spirit we are challenging the status quo in football
- Play fast, play fair - whether we win or lose
- Supporting one another's growth
Case Study
Cazoo was founded in 2018
June 2020 - Cazoo announced Jersey Sponsorships with Everton and Aston Villa FC
June 2020 - Raised $31M, Valued at $970M
October 2020 - Raised $240M, Valued at $1.8B
August 2021 - IPO via SPAC merger
August 2021 - Raised $800M in Post-IPO funding
October 2021 - Valued at $8B
October 2021 - YoY revenue increased 267% and vehicles sold increased 209% YoY
“Sponsorship, particularly Premier League sponsorship, is a unique opportunity to
build a brand and to get awareness – and we’re building for maximum brand awareness
as quickly as we can do it…. It’s a great way of putting a brand on the map early on and
building loyal supporters of the brand, people who are engaged deeply with the clubs.”
- Alex Chesterman, Founder & CEO of Cazoo
Case Study
cinch was founded in 2019
cinch saw significant value in their initial title sponsorships, namely growing brand awareness and customer curiosity. Early successes through sponsorships provided cinch with the confidence to increase their sponsorship portfolio, aligning themselves with bigger and more prestigious sport and entertainment organizations over the past few years.
“We’re delighted to have agreed this fantastic multi-year partnership with Tottenham Hotspur, which will support cinch in its journey to become the brand of choice when it comes to buying a used car. We’re all about putting the customer first and taking the faff out of car-buying, and we’re looking forward to getting to know the loyal Spurs fans over the coming years.”
- Avril Palmer-Baunack, Chairman of Constellation Automotive Group
you will
be in good company
Principal Partner Fee's (per annum) for Club's of Comparable Stature:
Manchester City - £68,000,000
Manchester United - £47,000,000
Arsenal - £40,000,000
Liverpool - £40,000,000
Chelsea - £40,000,000
Tottenham Hotspur - £30,000,000
awareness
Content Distribution – ‘Always On’
Promote and educate LUFC fans on the partnership and offering through owned and earned channels
- Organic Distribution
- Content Branding
- Website / Newsletter / Social
Click here for an example of the digital assets utilised by partners to gain brand awareness across LUFC channels
engagement
Authentic Experiences - Increase conversation between LUFC audience and brand, by delivering authentic content experiences
- Branded Content
- Player Access
- Exclusive Formats
Click here for an example of content created to increase engagement
conversion
Data Capture - Deliver timely and relevant offers and opt-in campaigns to increase first-party data collection
- Lead Generation
- Opt-ins
- Giveaways
Click here for an example of Club assets partners are able to utilise to drive conversion
paid social
- Reach and engage new and current audiences by boosting your content with paid media.
- Create custom audiences - segment your audiences and increase engagement, click-throughs and conversions
- Retargeting - re-engage people who have shown an interest in your brand or product with hyper-targeted advertising
match day
branding opportunities
An unmatched opportunity to enhance every facet of your brand and business through access to a wide variety of partnership assets and targeting the 1.8 billion fans of the Premier League
- Exclusive LED Advertising
- Big Screen Branding
- Stadium Stand Signage
- In-Stadium TV's and POS
- Match-day Activations
- Match-day Programmes
partners Business Integration
- The Club will work closely with partners to create a tailor-made package - our partnership rights are made up of assets that specifically target a partners key audiences. For example, B2B businesses have the option to target our corporate guests and partners through lounge branding and engage corporate content/ webinars.
- As part of a partnership with Leeds United FC, the Club will also engage with the partner to utilise partner products.
- Ability to use Leeds United as a case study for our partners to showcase services provided to the Club
BE PART OF THE FAMOUS HISTORY OF THE WHITE SHIRT
Gain brand visibility in front of 1.8B+ Premier League viewers.
Hospitality and Employee Engagement
- Pitch of Dreams - 'Play on the Pitch' opportunities
- VIP pitch passes for pre-match tours for client hosting and fan giveaways
- Non-matchday access to hospitality lounges for internal meetings, conferences or business meetings
- Access to commercial partners and corporate guests
- Access to exclusive events such as our Annual End of Season Dinner, VIP Away Trips, Exclusive Partner Events.
Our custom media plan helps you at every step of the funnel
STEP 1.
AWARENESS
Content Distribution – ‘Always On’
Promote and educate LUFC fans on the partnership and offering through owned and earned channels
- Organic Distribution
- Content Branding
- Website / Newsletter / Social
STEP 2.
ENGAGEMENT
Authentic Experiences - Increase conversation between LUFC audience and brand, by delivering authentic content experiences
- Branded Content
- Player Access
- Exclusive Formats
STEP 3.
CONVERSION
Data Capture - Deliver timely and relevant offers and opt-in campaigns to increase first-party data collection
- Lead Generation
- Opt-ins
- Giveaways
always on
Activation Calendar
- Hitting audiences monthly and weekly - Year round activity including pre-season tours, pre-season fixtures & the off season
- The activation calendar will be created between our media teams - can be provided monthly or weekly
- We will ensure we schedule activations in line to tie in with headline campaigns through the year to ensure maximum exposure
- Support from our marketing and digital team will help deliver strong results against our partnership objectives
Working Hard for You
We are known for our hard work and intensity on and off the pitch.
We are known for pushing the boundaries and always aspiring to reach new heights.
We are known to win together.
Let us build a customized partnership, anchored around your objectives, with you.
The New World
With cryptocurrencies and blockchain technology allowing us to create exciting new ways to engage fans - we are working to be industry leaders within the space.
The possibilities are endless but here's where we are exploring:
- NFT's
- Fan Tokens
- Long Term Personal Seat Licenses
- Ticketing and Retail Purchases with Crypto
- Metaverse
- Players Paid in Crypto
Watch this space.
principal partner
Principal Partner
Our Principal Partner enjoyed the following exposure during the 2020/21 season:
- #3 Highest Level of Source Feeds Exposure for a Front of Jersey in the Premier League
- #7 Most Value for the Jersey Front Location in the Premier League
- SBOTOP's QI Media Value for the 2020/21 season was £57,000,000+ - their Digital Brand Value through the partnership was £20,000,000+ with minimal activation
Our Principal Partner will also benefit from the Club's key USP's:
-
One Club One City - the only Premier League club to enjoy this unique position within the 3rd largest city in the UK
-
Leeds is the 7th most watched Premier League team in the UK - only 61,000 viewers behind Manchester City per game (on average)
-
Leeds United clean white kit meaning brand exposure is increased due to the slickness of the shirt
-
We will sell over 250,000 replica shirts across 5 official club stores, 127 JD Sports stores, 2 adidas flagship stores and via our e-commerce platform
-
Leeds is the 7th most digitally engaged Club on social media in the Premier League with a track record of driving strong digital conversion for our partners
Secondary Partner
Our Shirt Sleeve Partner enjoyed the following exposure during the 2020/21 season:
- #3 Highest Level of Source Feeds Exposure for a Shirt Sleeve in the Premier League
- #4 Most Value for a Shirt Sleeve Location in the Premier League
- JD Sport's QI Media Value for the 2020/21 season was £35,000,000+
Our Shirt Sleeve Partner will also benefit from the Club's key USP's:
-
One Club One City - the only Premier League club to enjoy this unique position within the 3rd largest city in the UK
-
Leeds is the 7th most watched Premier League team in the UK - only 61,000 viewers behind Manchester City per game (on average)
-
Leeds United clean white kit meaning brand exposure is increased due to the slickness of the shirt
-
We will sell over 250,000 replica shirts across 5 official club stores, 127 JD Sports stores, 2 adidas flagship stores and via our e-commerce platform
-
Leeds is the 7th most digitally engaged Club on social media in the Premier League with a track record of driving strong digital conversion for our partners
Shirt
Sleeve partner
Training Wear
Partner
Training Wear Partner
Our Training Wear Partner enjoyed the following exposure during the 2020/21 season:
- Clipper Logistics' QI Media Value for the 2020/21 season was £27,000,000+
Our Training Wear Partner will also benefit from the Club's key USP's:
-
One Club One City - the only Premier League club to enjoy this unique position within the 3rd largest city in the UK
-
Leeds is the 7th most watched Premier League team in the UK - only 61,000 viewers behind Manchester City per game (on average)
-
Leeds United clean white kit meaning brand exposure is increased due to the slickness of the shirt
-
We will sell over 250,000 replica shirts across 5 official club stores, 127 JD Sports stores, 2 adidas flagship stores and via our e-commerce platform
-
Leeds is the 7th most digitally engaged Club on social media in the Premier League with a track record of driving strong digital conversion for our partners
Junior
Kit
Stadium Signage
exclusive pitch
facing LED
Media Backdrop
giant
Screen
Partnership tiers
Offering a wide variety of partnership opportunities customized for your objectives
White Rose Partners - £1M+
- Kit branding - front of shirt, sleeve, training
- Highest amount of LED and other branding
Gold Partners - £600K+
- Stand naming rights
- Global media integration
- Branding
Silver Partners - £400K+
- Media and branding
- Hospitality packages
Bronze Partners - Up To £400K
- Community based partnerships
- Digital and print media
- Focus on localized branding
our current
Partnership Portfolio
Enter Content Here
Digital partner +
seasonal Hospitality
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
LNER - 5X ROI
Achieved 5X ROI
- Objective – Increase bookings from Leeds to London on LNER trains
- Through social media competitions, email mail-shots and paid media the Club pushed promotions of LNER trains from Leeds to London
- Against a standard digital campaign return of 12%, Leeds United’s digital campaign with LNER generated 39% of sales from new customers – over-performing on a key KPI of attracting people back to train travel after the pandemic
- “The best and most successful football campaign we have ever ran” - LNER Partnership Manager
Case Studies
Brands ‘First in Football’
We have extensive experience of working with brands on their first step into football - we deliver successful partnership by understanding a brands objectives and tailor-making a rights package to deliver results and strong ROI.
The following brands have worked with us on their first partnerships in football; Deliveroo, Uber, Boost Drinks, Gather, Utilita, Greenpeace, Wish, BOXT, to name just a few...
A number of these brands have then gone on to expand their partnership portfolio following their successful first steps into sports/ football sponsorship with the Club.
Boost Drinks
Gather
Deliveroo
Adidas
Our partnership launch video was the most watched content on Adidas UK's twitter channel since 2017
- View: 573,000
- Impressions: 1.2M
- Engagement: 223M
EA Sports
- Objective – increase FIFA21 participation amongst Leeds fans
- Following the announcement of our partnership with EA Sports – EA Sport saw an increase in sales of FIFA21 across the Yorkshire region and Leeds United became the 9th most played Premier League Club in the game.
- Having added Elland Road into the game – 13.2 million users played as the Club at Elland Road.
Hisense
- Objective – Increase Hisense brand awareness and brand loyalty amongst fans
- Following multiple digital campaigns throughout the duration of the 2020/21 season – we achieved the huge exposure across our social media platforms:
Total (Leeds United, players and media social)
- Impressions: 79,954,280
- Engagements: 5,545,745
- Video views: 1,451,131
- Media value: £587,633
Leeds United Social Media
- Impressions: 70,133,735
- Engagements: 4,603,465
- Video views: 921,067
- Media value: £265,172
Hisense – Fifa Challenge
- Concept: Two Leeds United First team players took part in a FIFA match on the brand new 100” Hisense Laser TV, as part of the campaign Hisense utilised the below assets:
- LED Advertising
- Long and Short form videos featuring First Team players
- Email Mail-Shot
- Website Splash Page
- Website Banners
- Social Media Competition
- The campaign delivered:
- 7 Posts
- 1,074,475 Impressions
- 27,366 Engagements
- 99,981 Video Views
- 2,986 New Followers for Hisense
- 3,033 Competition entries
- The above figures are from the Club’s organic social following
LNER
- Objective – Increase bookings from Leeds to London on LNER trains
- Through social media competitions, email mail-shots and paid media the Club pushed promotions of LNER trains from Leeds to London
- Against a standard digital campaign return of 12%, Leeds United’s digital campaign with LNER generated 39% of sales from new customers – over-performing on a key KPI of attracting people back to train travel after the pandemic
- “The best and most successful football campaign we have ever ran” - LNER Partnership Manager
Deliveroo X LUFC – #HERETODELIVER
- Our partnership with Deliveroo was nominated for a Sports Business Award – category is best brand activation involving sport.
- During lockdown we created a #heretodeliver series with Deliveroo and the players.
- TOTAL IMPRESSIONS: 3.95 MILLION
- TOTAL VIEWS: 1.73 MILLION
- TOTAL ENGAGEMENTS: 243,060
- During lockdown we created a series with Deliveroo and our fans. We filmed a gogglebox style series with fans watching the games in lockdown from home.
Utilita
- Objective – Increase brand loyalty within the Leeds United fan base
- Utilita offered fans the chance to get a free shirt when they switch their energy to Utilita
- The Club outperformed Utilita’s entire portfolio of sponsored Clubs combined, to achieve the most energy switches
Coral/ Ladbrokes
- Objective – to drive UA throughout the duration of the partnership
- Achieved – Record new sign ups during in our partnership launch campaign – over 2,000 new accounts in our first six months of partnership.
- Leeds United was the first Club ever in Coral/ Labrokes history to achieve Coral’s Club Partner account bonus.
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Slide Title
This slide uses the
Image with Content Template.
This slide uses full images.
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Below is a table this is an example of how a table might be styled within the Image with Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
This slide uses the
Image with Content Template.
This slide uses fit images.
When multiple images are being used, an image rotator will appear in the top right corner.
You can click on the individual image rotators to stop the auto rotation.
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be discussed below it.
"Heading 4" format styling
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
Slide Title
This slide uses the
Image with Content Template.
This slide uses a video background
and no images.
Background images will go on top of the video. Full images will cover the entire video. Fit images will show up within the open area to the right on top of the video. →
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Below is a table this is an example of how a table might be styled within the Image with Content Template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Below is a table this is an example of how a table might be styled within the Full Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Below is a table this is an example of how a table might be styled within the Full Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Below is a table this is an example of how a table might be styled within the Video with Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Play Audio
Slide Title
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Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Below is a table this is an example of how a table might be styled within the Three Column Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be be discussed bellow it.
"Heading 4" format styling
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
Slide Title
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Below is a table this is an example of how a table might be styled within the Three Column Content template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be be discussed bellow it.
"Heading 4" format styling
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
Slide Title
This is bold, this is regular and, this is italic, using bold or italic is a great way to bring out key words within a regular styled sentence.
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Below is a table this is an example of how a table might be styled within the Half Content with Image template.
| hendrerit | dollar ($X) | ||
| 1 | tellus lorem | (placerat) | $893.3 |
| 2 | fermentum velit | (nunc quis) | $732.8 |
| 3 | volutpat neque | (sollicitudin) | $273.7 |
| 4 | onsequat nisi | (nunc quis) | $862.1 |
| 5 | finibus ornare | (placerat) | $927.7 |
Text can be "left aligned" or,
Text can be "Centered" or,
Text can be "Right aligned"
By pressing "return" or "enter" you can put an extra space after lines of text:
Like,
this.
Play Audio
Slide Title
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be discussed below it.
"Heading 4" format styling
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
Slide Title
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be discussed below it.
"Heading 4" format styling
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
Ordered list styling:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
*Only "Heading 2" and "Heading 4" will be available for alternate text stylings (This is a sub script styling, and can selected by clicking the format tab and selecting sub script styling)
Play Audio
Slide Title
Slide Title
Slide Title
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be be discussed bellow it.
"HEADING 4" FORMAT STYLING
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
ORDERED LIST STYLING:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
Play Audio
Enter title here
Enter title here
Enter title here
Slide Title
Tiny text size
Small text size
Regular text size
Large text size
Huge text size
Below is an example of an unordered (bulleted) list.
- unordered list item 1
- unordered list item 2
- unordered list-item within another unordered list
Below is "Heading 4" styling, it is used as a secondary in column header."Heading 4" can be aligned like any other in column paragraph text items. "Heading 4" is good for breaking up paragraphs and summarizing items that will be be discussed bellow it.
"HEADING 4" FORMAT STYLING
You can use the "Heading 4" by clicking the format tab, hovering over Formats then hover over Headings to reveal the different heading options*.
(EXAMPLE: Below is a "Heading 4" is being used to tell what the ordered (numbered) list is about)
ORDERED LIST STYLING:
- ordered list item one
- ordered list item two
- ordered list item within another ordered list
Play Audio
Enter title here
Enter title here
Enter title here
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
3rd highest level of source feeds exposure for a front of shirt in the premier league
7TH MOST VALUE FOR THE FRONT OF SHIRT LOCATION IN THE PREMIER LEAGUE
SBOTOP QI MEDIA VALUE FOR THE 2020/21 SEASON = £57 MILLION
SBOTOP DIGITAL BRAND VALUE = £20 MILLION
3RD HIGHEST LEVEL OF SOURCE FEEDS EXPOSURE FOR A shirt sleeve IN THE PREMIER LEAGUE
4TH MOST VALUE FOR THE shirt sleeve LOCATION IN THE PREMIER LEAGUE
JD QI MEDIA VALUE FOR THE 2020/21 SEASON = £35 MILLION
Blinkfire
Enter Content Here
Enter Content Here
Enter Content Here
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Female Emerging Talent Centre
FEMALE EMERGING TALENT CENTRE
Leeds United Foundation would like to offer Thriva the opportunity to become the headline partner of our Female Emerging Talent Centre supporting the growth and development of 80 female players per season, with age groups U10s, U12s, U14s & U16s.
Your partnership will support in providing a full training programme for girls who show elite potential. This is the starting point for future England Lionesses.
Players will receive a 30 week football specific training programme through a dedicated workforce who are experienced in producing and developing talent within the area, driving participation and helping create a platform for female players to succeed.
The training programme further includes:
Education – supporting players away from the football element of the programme by providing them with information, advice and guidance to ensure success in their schooling.
The education element will focus on:
- Physcology support and guidance aiming to support confidence, resilience and robust players.
- Nutrition support and guidance delivering the best education around the correct nutrition as a young performer, pre, post and during training.
- A full holistic Strength and Conditioning programme to not only create footballers but offer additional physical support to enhance performance
What will your support provide?
- Help to provide equal opportunities for local talent from underrepresented groups
- Helping to provide full scholarships for girls from low income families Creating and inspiring positive social value across our city
- Provide a nationally recognised platform for Elite Female Football, from grassroots participation through to Emerging Talent Centres, towards the England National Team pathway.
- It will enable the programme to target and give equal opportunities for any female removing all socioeconomic barriers
Your support will also include…
- Enabling female footballers aged between 10 & 16 to develop their talents and education as a team member and an individual each year
- Training wear visibly sponsored
- Banners promoting the partnership at all training events and home matches
- Company exposure via our social media platforms
- Case studies on success, engagement and impact through this partnership within the Leeds United FC programme and also for sponsor use to demonstrate CSR contribution
- Thriva staff are welcome to attend training and matches
Climate Action
Leeds United are taking actions to reduce our carbon footprint and promote environmental sustainability to our fanbase as part of a new sustainability strategy - Leeds United will promote the Leeds Climate Commission's ambition to make the city of Leeds net zero by 2030. Leeds United are working in partnership with Football For Future to develop a strategy and action plan for environmental sustainability.
What we are doing
- We're signing up to the UN Sports for Climate Action framework
- We're moving over to renewable energy
- We're introducing vegan options for fans at Elland Road
- We're switching all of our company vehicles to hybrids
- We're installing electric vehicle charging points
What we have done
- Introduced reusable cups at Elland Road, saving 350,000 single-use plastic cups per season
- Installation of LED lighting throughout our facilities and a Building Management System is in place
- Established a biodiversity area with bug hotels at Elland Road
- Installed water fountains throughout staff areas and the training ground, eliminating single-use water bottles
- Upgraded to a new, energy-efficient undersoil heating system
- Send less than 5% of our waste to landfill
- Provide locally-sourced catering
Community
The Leeds united foundation are paving the way forward while inspiring fans to give back their community
Just over half our activity focuses on sports and participation for all; disabled football, walking football, grassroots youths teams, our elite girls academy and the school holiday activities we run across Leeds.
We spend over a quarter of our time in Primary & Secondary schools – supporting with education, employability, and of course physical activity.
We work with a number of our partners on community-centric partnerships - partner investment helps increase participation in some of the most deprived areas of our community. However, we also have the capability to deliver partner specific programmes into schools and areas of the community that align with your community programmes/ goals.
leeds united foundation
Our mission is to use the power of football to enhance the loves of people across our region through opportunities in sport, education and healthier lifestyles. We are giving back to our community through education, empowerment, and wellness.
15,500+ individuals supported by Foundation in 2020/21
500,000+ hours of activity delivered in a year
20+ different programmes
Health and Wellbeing
Our Foundation delivers all inclusive weekly sessions to support a variety of individuals that may face challenges with Mental Health, Weight Management and Physical Activity Levels.
Fun, relaxed activities to suit the needs of each participant – from Walking Football, Chair-based activities to bingo, player appearance and guest speakers to rise motivation, self esteem and aspire to reach their potential. We use the power of football as a platform to improve and make better the health and well-being of our local communities.
- We aim to support people of all ages to:
- Adopt healthy lifestyles,
- Create Human Networks to access the support they need
- strengthen their social life by providing the right help and inspiring a greater sense of belonging to the community.
Mental Health
For the last 10 years - every year on 27th November, we take the opportunity to remember Leeds United Legend, Gary Speed.
We continue to work closely with mental health organisation's Andy's Man Club and ieso to help fans and staff to recieve the support they need - by working with these organisations we are actively encouraging our staff and fans to know that 'it's okay to talk'
LGBTQ+
MARCHING OUT TOGETHER
- ‘Marching Out Together’ was founded in 2017 as a means of providing a safe space for LGBTQ+ Supporters, their friends, family and allies to support the club, feel valued and included.
- First Club within football to sign the LGBTQ+ Equality Charter
- Club is a sponsor of Leeds Pride
Afghan Women & Girls Development
Working together, Kim Kardashian and Leeds United, helped an Afghan junior women's football team arrive in the UK after fleeing the Taliban. We managed to bring more than 30 teenage girls and their families - about 130 people in total - to the UK.
"We are delighted the Afghan Women & Girls Development Football Team and their families led by their brave, former captain Khalida Popal have landed safely in the UK, following extensive efforts by a number of partners. We are honored to have played our part and are grateful the UK government has enabled their resettlement in the UK."
"This demonstrates the power of football, and sport in general, as a force for good and shows how the football community is able to collaborate and mobilise to save lives. Through Play for Change Charitable Trust and Leeds United we stand ready to support the girls and their families in building an inclusive and prosperous future. We can't wait to see them playing football again." - Andrea Radrizzani, Leeds United Chairman
Sustainability
-
We are the 9th Most Sustainable Club in the Premier League with aspirations to be #1
-
We are working with Club Partner Gather to strive towards a more sustainable future.
-
Introduction of re-useable cups this season saving 300,000 cups in land fill
Vaccination Centre
In the space of several weeks, the Centenary Pavilion, well-known by Leeds United supporters, has been transformed into a state-of-the-art vaccination centre, optimised to stream the local population through their vaccination journey. Transforming the Centenary Pavilion into a vaccination centre has been a truly collaborative partnership across Leeds, involving the NHS and support from Leeds City Council, IT specialists, security teams and Leeds United Football Club.
Olivia Smart, player for Leeds United Women and Advanced Practitioner for Leeds Training Hospitals' Transplant Team, has been part of the vaccinating set-up since December 2020 - volunteering in her spare time to help with the process of vaccinating as many people as possible throughout the city of Leeds. The defender was on hand at the Elland Road Vaccination Hub on Monday morning to administer the first jab for a member of the public at the new accessible centre, a place where she will regularly volunteer her time over the next few months like many of her colleagues.
Dr Phil Wood, Chief Medical Officer for Leeds Teaching Hospitals said; “We’re delighted to open Elland Road to the first priority groups of the general public. The centre will be a hugely positive benefit to the vaccination programme both now and over the next few months, and an additional choice for people as they are invited to get their vaccine.”
Women and Girls
In Football
- Providing a range of inclusive activities for children within our community to part take in.
- Engaging with participants through school holidays with our soccer schools and multisport camps
- Supporting our grassroots teams with fundraising and coaching opportunities.
- Encouraging a healthy lifestyle for the children of our community with opportunities to participate in physical activity.
- Providing an opportunity for all abilities to take part in football.
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Astonish Nielsen 21/22
01/08/2021 - 31/12/2021
Astonish Nielsen 20/21
01/08/2020 - 30/07/2021
social media overview
digital detail
Platform |
VIDEO Views |
Impressions |
Engagements |
% Engagement |
 |
125,000 |
125,000 |
125,000 |
5% |
 |
125,000 |
125,000 |
125,000 |
5% |
 |
125,000 |
125,000 |
125,000 |
5% |
 |
125,000 |
125,000 |
125,000 |
5% |
TOTAL |
500,000 |
500,000 |
500,000 |
5% |
fifa 22 ratings reveal
Impressions
1,600,000
ENGAGEMENTS
84,960
video views
355,400
Blinkfire embed test
QI MEDIA VALUE
£3,607,137
01/08/2021 - 30/11/2021
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
esports
a unique gaming and esports approach
Leeds to power the first community based esports sub-brand, allowing both supporters and the wider gaming community a chance to participate against each other in regular events and competitions under a unique brand and community.
The need for something different
Most teams and sports properties have looked for short-term wins, partnering or recruiting pro-players to enter professional esports.
This has not resulted in long-term brand growth and teams are actively looking to change this.
Build for authentic, long-term success
There is a level of authenticity expected from gaming audiences that sports teams have not delivered, and this starts with community and brand building.
built for gamers.
Accessible for fans.
The Approach
To create something which appeals to both Leeds United and sports fans, but also feels aligned with the gaming and esports community.
There is an opportunity to own the 'hybrid' space - create an esport brand that is tailored to sports fans and gaming participation.
Why Fury?
Extreme strength in an action or a natural phenomenon
Gaming Culture
'Fury' is well represented in popular gaming titles as a flurry of movies or actions - transfers across all genres of gaming.
Club Peacock Xover
The 'aggressive' nature of the brand allows for avatar creation that fits in with modern game approaches such as Fortnight and APEX.
Disruptive Brand
This will cut through all the noise made by other sports teams and franchises who have launched in sports and gaming
prioritising audiences on growth potential.
Casual Gamers: Leeds Fans
(370,000)
Current Relationship:
Existing fans in the club ecosystem. Strong affinity with club and have interacted with ePL and FIFA content
Hook:
Participate in online gaming communities with fellow fans and sports fans - also, view and engage in club and gaming content
How To Engage:
- Offer entry level tournaments on Rival Games
- Heavy co-LUFC branded activations
- Content with LUFC talent and players
Casual Gamers: Sports Fans
(60-70M / 3M UK&US)
Current Relationship:
Casual games with an interest in sports. Aware of Leeds United and existing entry into gaming (ePL)
Hook:
Frictionless way to participate in online gaming communities with sports fans.
Chance to win and play in competitive tournaments and gaming.
How To Engage:
- Offer entry level tournaments on Rival Games
- Promote chance to play in more competitive tournaments
- Personality driven content
Avid Gamers
(240m)
Current Relationship:
No ties to the club or to sports per-se aware of club through FIFA and NiP
Hook:
Offer a vivid authentic brand that resonates and through partnership with NiP look to move into competitive scene.
How To Engage:
- Promote retail and collaborations
- Enter tournaments on Challenger Mode and Face It
- Work with popular influencers
Marketing Plan On A Page
Casual Gamers: Leeds Fans
Insight:
Leeds fans who want to play with other gamers in the club
Activity:
- Casual Tournaments
- Community Events
- Club/First-Team Crossover
Campaign Ideas: JOIN THE FURY
Casual Gamers: Sports Fans
Insight:
Sports fans who want a place to participate in gaming and esports
Activity:
- Casual Tournaments
- Competitive Tournaments
- Influencer Content
Campaign Ideas: PLAY WITH FURY
Avid Gamers
Insight:
Gaming and esports fans who want to watch and play competitively
Activity:
- Competitive Tournaments
- Cash Prizes
- Streaming
Campaign Ideas: WIN WITH FURY
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Introduction
global Summer Camps
supported by Leeds United FC
Leeds United Foundation would like to offer, local and international Clubs and coaching providers, the opportunity to partner with Leeds United Football Club. The partnership will allow Leeds United FC to provide coaches and equipment to International Summer Camps.
Case Study
Our Ask
Enter Content Here
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
Training Ground
Enter Content Here
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
No slides found. :(
4-sided perimeter
tv arc led
Gain huge exposure by delivering your brand on a new, industry leading perimeter LED display. Leeds United are the most popular pick for TV broadcasters, and Leeds matches are now streamed live for international audiences, ensuring every home league game is shown live. Wrapping all four sides of the pitch your brand will be positioned at the very heart of the action with the potential to reach an audience of millions.
4-sided perimeter
Crowd Facing LED
Leeds are one of only a handful of clubs in Europe to feature the unique crowd facing fan engagement LED technology. We’ll deliver your brand alongside match stats and social media content to reach tens of thousands of fans in the stands throughout the game.
east stand
Mid Tier LED
108m LED strip across the mid-tier of the East Stand; creating a new, eye-catching focal point to the impressive East Stand, clearly visible to 3 sides of the Elland Road crowd.
concourse & Hospitality
Stadium TV & Stat TV
Your brand will be featured on a new StadiumTV platform, which features live video content, club messages, and social media feeds and is delivered to a network of over 100 screens across the stadium, in both the Concourse and Hospitality areas.
Stat-Zone takes both live match and team statistics to the next level, keeping fans up-to-date with the very latest analysis to provide cutting-edge content alongside your branding and advertising messages.
social media
Stattracker
Stat-Tracker takes Stat Zone content and applies it into the social sphere via Leeds United’s official Facebook and Twitter accounts. With a social media following of over 4,000,000, Leeds United is ranked 6th most socially engaged club in the whole of English football. Stat-Tracker delivers dynamic player and match information every day of the week, including live content on match-days.
pitchside
Giant Screen
Use the power of the big screen to deliver your message to a 36,000+ strong audience of dedicated Leeds United fans. Advertising slots are available to be shown on the big screen pre-match and at half-time.
matchday memorabilia
Programme
Your brand logo will feature alongside our valued commercial partners in every match day programme throughout the season. On average over 6,500 copies of the official match day programme are sold at every game.
hosting/ experiences
Hospitality & Tickets
Invite your most important clients, suppliers and colleagues to Elland Road and let them enjoy some of the finest hospitality in English football. Enjoy a pre-match meal in style before taking your premium padded match seats to cheer Leeds on.
networking
exclusive VIP Partner Events
By becoming a digital partner with Leeds United you are joining an exclusive group of likeminded organisations. As part of our commitment to the business community we host regular digital partner events and meetings, allowing you to network and share your business experiences with fellow digital partners.
Power of the EPL
Shirt Sales
Power of the EPL
Power of the EPL Hotspot
EPL Global Audience
The Premier League
Premier League Audience Stats
The power of football – Universal appeal
The power of the EPL - as well known as the World Cup
European league rankings by market: overall preference
UK Audience Insights
Higher Propensity to Purchase From a Sponsor
EPL: sponsorship attitudes
League Comparisons
Vietnam Premier League Audience
USA Premier League Audience
Malaysia
Power of Leeds United
Unrivalled Atmosphere
Female Emerging Talent Centre
USA Tours
Leeds Economy
Take Us Home
Pre-Season Tours
Power of Leeds United
One City:One Club
History
Steeped in History and Success
Retail
Why Leeds United?
The North Premier Hospitality Location
Our Fans
164 million Leeds fans globally
A top 7 club
Media Attention
An engaged, global fan base
A global team
The Club on the Rise
A Club on the Rise
A Club on the Rise
Strength of the Brand
Elland Road
Elland Road Hotspot
Highly engaged social media base
Leveraging digital assets innovatively
Leveraging Digital Assets Innovatively
Academy
Leeds United FC XCulture
Leeds United XCulture
Beyond Football
Our US Presence
eSports
Women's Team
A Partnership With Us
A Partnership With Us Hotspot
Fan Demographics - Marital
Fan Demographics - Income
Fan Demographics - Age
Fan Demographics - Spend
Fan Demographics - Motoring
One Family
Partnership Opportunities
Headline Stats
Seasonal Hospitality
Digital Package Options
Leeds Lounge
Peter Lorimer
Seasonal Hospitality - Eddie Gray
Digital Partnership Packages
Official Global Partner Marketing Rights - 2/2
Global Partnership Marketing Rights 1/2
Full Marketing Rights Breakdown - Shirt Sleeve 2/2
Full Marketing Rights Breakdown - Shirt Sleeve
East Stadium Signage Rights
Kit Launch
Female Emerging Talent Centre
Delivering Value in ALL Leagues
South Stand
South Stand Signage
Opportunities
Partnership Tiers 2
Long-Term Strategy
Media Calendar
Conversion
Engagement
Awareness
Official Partnership Rights
Training Wear Rights
Secondary Partner Rights
Principal Partner Rights
Partnership Opportunities
Partnership Opportunities
Partnership Strategy
Looking for Our Team-Mates
Looking for Our Team-Mates Hotspot
Front of Shirt Case Study
Cinch Case Study
Good company
Digital Campaign Strategy
Match-Day Branding
Business Integration
Iconic Kit
Hospitality and Employee Engagement
Innovative Digital Assets
Media Plan
Media Calendar
Brand Awareness - Available Assets
Working Hard for You Hotspot
The New World
Front of Shirt Hotspot
Principal Partner
Shirt Sleeve
Secondary Partner
Shirt Sleeve Hotspot
Training Wear
Training Wear Hotspot
Training Wear Partner
Junior Kit
Stadium Signage
West Stand
LED
Media Backdrop
Big Screen
Partnership tiers
Partnership Portfolio
LED + Hospitality
Templates
Title with Full Background Image
Full Image with Content
Fit Image with Content
Fit Image with Content + Video
Full Content
Full Content
Video with Content
Video with Content
Five Circle Flip Grid
Five Circle Flip Grid
Floating Image with Title
Floating Image with Title
Floating Image with Title and Background Video
Four Vertical Image Hover Grid
Three Column Content
Three Column Content + Background
Full Image Gallery
Fit Image Gallery
Half Content with Full Image
Half Content with Fit Image
Half Content with Fit Image + Video
Title with Fit Background Image
Title with Background Video
Chapter Header Template
Three Vertical Images with Left Content
Three Vertical Images with Left Content
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